By Jacob Ajom
History was made in Lagos Tuesday, when Legacy Sports and the Spanish top flight, La Liga announced a partnership that will see the sports marketing outfit represent the interest of one of the best football leagues in the world in Nigeria.
According to the Chief Executive Officer of Legacy Sports, Phillip Diwan, his company’s partnership with the La Liga, will see them engage in activities aimed at popularising the Spanish League in the country like opening up viewing centres, carrying out online campaigns through social media, organising special events, marketing and merchandising, bringing La Liga teams to play in Nigeria and so forth.
“We are also aiming at contributing our fair share to the development of football in the country by bringing coaches from Spain to give both Nigerian players and coaches first hand experience and impart knowledge in them.
“More than that, we also plan to start a football academy in Lagos this year. The academy will take care of players who show potential in both soccer as well as academics. We will offer them full scholarship to further their education while they play,” Diwan said. He explained that more academies would be established in other states.
Confirming the deal, La Liga international development officer, Vicente Casado said the passion shown by Nigerians towards the La Liga was second to only what obtains in Spain. “There is so much passion on display in Nigeria and our partnership with Legacy Sports was based on the fact that Nigerians love football and La Liga is football,” he enthused, adding that they endorsed the partnership with Legacy Sports because it was a wholly Nigerian company with strong roots in the country.
Chairman of the League Management Company of Nigeria and First Vice Chairman of the NFF, Seyi Akinwunmi also spoke in praise of the parnership which they believe would fastrack the developmental efforts of the present board of the Nigeria Football Federation